Top Destinations for Travel

Recent research shows river cruising continues to grow in popularity. For the first time in five years it was the number one trend in multi-generational travel. Adventure travel was another dominant trend, with travelers preferring to experience adventure in Costa Rica and South Africa.

Croatia topped the “Emerging Destination” list, while Iceland has risen in popularity. Cuba, Myanmar and Bhutan also did well in the emerging category.

Italy was named the “Top International Destination” as well as the favorite destination for family and honeymoon travel. The cities that people want to travel to the most in the U.S. include New York City, Maui, Napa Valley/Sonoma and Las Vegas.

The motivations behind luxury travel include the desire to explore new destinations, a need to experience the authentic, to relax and rejuvenate and to spend time with family.

Here is a complete breakdown of the categories:

Top Travel Trends

1. River cruising
2. Multigenerational travel
3. Active or adventure trips
4. Celebration travel
5. Family travel (immediate)

Top International Destinations

1. Italy
2. France
3. Mexico
4. South Africa
5. Australia

Top Family Travel Destinations

1. Italy
2. Orlando, FL
3. Mexico
4. Hawaii
5. England

Top Adventure Destinations

1. Costa Rica
2. South Africa
3. Galapagos Islands
4. New Zealand
5. Peru

Top Honeymoon Destinations

1. Italy
2. Maui, HI
3. French Polynesia
4. France
5. Maldives

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