American Express just released their Global Travel Trends Report.
It offers insight into the travel mindset of consumers coming out of the pandemic.
Some key points:
Anticipation Matters: 87% of people surveyed said that having a trip planned in the future gives them something to look forward to and 76% of respondents are creating their destination wish list for future travel even though they might not be able to travel.
Ready to Book Now: 56% of respondents said that they miss travelling so much that they are willing to book a trip now even if they might have to cancel it in the future.
The Budget has Increased: 61% of survey respondents plan to spend more than they normally would on a trip in 2021 since they could not travel in 2020.
Luxury Travel Perception Changed: The pandemic has changed peoples’ perception of luxury travel with personalized experiences (82%), high cleanliness standards (81%), and privacy (79%) being the most desirable luxury amenities among respondents.
Health and Wellness are a Top Priority: 78% of respondents indicate wanting to travel in 2021 to relieve the stresses from 2020.
Backing Local Communities: 72% of respondents agree that they are passionate about travelling to destinations to help boost tourism revenue and the local economy.
Supporting Travel Brands that Prioritize Diversity & Inclusion: 69% of respondents agree that they want to choose an airline/hotel that values diversity and inclusion, and whose employees reflect a diverse customer base.
Carbon Conscious Travellers: 60% of respondents agree they want to book airlines that have a carbon neutral commitment.
Read the full report here.